![]() We hope to make it easier for you with this list of all relevant changes to the Facebook algorithm.įacebook post types: What to post on Facebook Keeping up with all the Facebook algorithm changes can be challenging.To reach more people with your Facebook Page, you have to post content that they care about and would interact with. On average, Facebook Pages are reaching about five percent (or lower) of your fans. This means that not all the people who Like your Facebook Page will see all of your posts. The algorithm is always changing but here’s the core of how it works: The Facebook algorithm uses many different factors to determine how relevant a post might be to each one of us and shows us the most relevant posts at the top of our News Feed. The system is often known as the Facebook algorithm. So Facebook introduced a system to help organize the posts we see on our News Feed. But as more and more people and businesses join and post on Facebook, there were so many posts on everyone’s News Feed that it became difficult to go through every post on our News Feed. The most recent post will always appear at the top of the News Feed. Long ago, Facebook used to show posts in the News Feed in a reverse-chronological order. Our Facebook cover photo guide has the ideal dimensions for the cover photo and several cool examples from various businesses.įacebook algorithm: How the Facebook algorithm worksīefore we look at what to post, there’s a very important aspect of Facebook that you should know first. ![]() Besides using a photo for your cover photo, you can also use a video or a slideshow.Facebook has several little-known features you can use to market your business.The guide covers things such as how to create your cover photo, what key information to add to your Page, how to customize your Page, and more. If you prefer to follow a step-by-step guide, we have a detailed Facebook Page set up guide for you. Add collaborators if you work in a team.Customize the sections you want on your Page.description, contact info, location, etc.) Fill out basic information about your business.Here are the things to do to ensure you have a Facebook Page ready to share with your customers: To get started, on any page on Facebook, click on the drop-down icon in the upper-right corner and select “Create Page”. Facebook has streamlined the process to make it super easy for businesses to set up their Facebook Page. Your Facebook Page is a place where people can find your business online, learn more about your business, and connect with you.Ĭreating a Facebook Page for your business is quite straightforward. Having a Page on Facebook is similar to having a website on the Internet. Facebook Group: How to build a communityįacebook Page: How to create a Facebook Page for your business.Facebook Messenger: How to connect and serve your customers.Facebook ads: How to advertise on Facebook.Facebook Insights: How to measure your results.Facebook post types: What to post on Facebook.Facebook algorithm: How the Facebook algorithm works.Facebook Page: How to create a Facebook Page for your business.If there’s anything you wish to know that isn’t covered here, please feel free to tweet me I’m keen to keep this guide as comprehensive and helpful as it can be. In this guide, I hope to cover everything you should know to put your business on Facebook, to market your business, and to measure your results. Whether you’re running a brick and mortar store, an ecommerce site, an agency, or a software company, you can use Facebook for marketing your business. It’s almost certain that your potential customers are on Facebook and using it actively to connect with their family, their friends, and their favorite brands. More than 1.4 billion people use Facebook every single day, and many multiple times a day. If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platform you think of.
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